Advisory Services

Build revenue with experience, operating discipline, and AI-driven tools.

Advisory work for PE firms, SaaS startups, and operators who need clearer data, stronger systems, and practical execution.

Revenue Operations

CRM architecture, reporting, process design, operating cadence, and scalable revenue infrastructure.

Workflow Automation

Practical AI systems, process automation, and operational simplification.

GTM Systems

Outbound workflows, segmentation systems, targeting, and operational tooling.

Startup Infrastructure

Helping growth-stage startups operationalize what already works.

PE Operating Support

Post-investment operating clarity: revenue visibility, reporting systems, and process maturity.

Executive Translation

Turn technical complexity into practical operating decisions leadership teams can act on.

Mark Shalinsky advisory portrait
What I believe

Most CRM problems are process problems.

Simpler systems winAI supports operatorsDashboards should drive decisionsDifferent businesses need different workflows
Client workflow build

Follow-up systems that turn conversations into scheduled next steps.

Example client workflow: an email and calendar follow-up system for Litigation Connection that reaches back out to good conversations and helps schedule next meetings.

See Workflow Labs examples
Email follow-up workflow
Work done

From tech stack deployment to GTM swim lanes.

Advisory services build on prior work connecting sales stacks, optimizing CRM and outreach flows, defining sales swim lanes, and turning messy data into actionable revenue systems.

See selected successes
Technology stack diagram