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I wrote a book on SEO
The SEO Probability Playbook.
SEO isn’t a guarantee — it’s a game of probabilities. This practical, step-by-step guide shows how to stack the odds in your favor: keyword research, site structure, on-page optimization, linking, authority, ads, and AI.
13 chapters · 20 diagrams
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A real-world example
Every chapter is applied to a live site.
Instead of a made-up company, the book walks through bestdogwaterbottle.com — an affiliate review site we rebuilt using every step in the playbook: size-based content silos, a golden page, breadcrumbs, schema, featured-snippet answers, FAQs, and E-E-A-T signals.
What you’ll learn
- How E-E-A-T and probability shape rankings
- Keyword research and search intent
- Silos, internal links, and the golden page
- On-page SEO and featured snippets
- Backlinks, PR, and off-page authority
- Using ads and AI to speed up results
Contents
Thirteen chapters, start to finish.
From your first keyword list to a site that keeps earning traffic.
- Introduction to SEO
- SEO Tools and Keyword Research
- Building the Foundation of Your Website
- On-Page SEO Essentials
- Crafting SEO-Friendly Content
- Content Optimization and User Experience
- Linking Strategies and Website Navigation
- Off-Page SEO and Building Authority
- The Role of Advertising in SEO
- Backlinking Strategies for Building Authority
- Additional Off-Page SEO Strategies
- Harnessing AI for SEO Success
- The Road Ahead: Final Thoughts on Mastering SEO